The retail prices are higher, that is true. There is a wholesale member option, like a Costco or Sam's membership and the savings is significant. People find that it's very reasonable, often times saving them money they would normally spend on food, eating out, snack/starbuck runs, etc. It works out to about $3.50 a meal with the 30 day program. It replaces 68 meals so a lot of money saved on other foods.
It's a great option for many, again not a diet but a way to rid our bodies of harmful impurities that may end up being the cause of many health issues, etc.
Oh and yes Gilad, John Gray and Jack Canfield all endorse the company. It's been nothing short of impressive for us. It's a main staple in our home replacing many meals for us during the month and also providing our daily vitamins and antioxidants, omegas, etc.
Good to drink a lot of water, continue on with that, definitely!
Let me know if I can help or answer any questions...
Cindy