How can you get a large surface area on your pecs?

I saw this advert on TV and this bloke had his top off.

Obviously turning into a fitness freak I was looking at his physique (not in a gay way lol)

He has pretty weedy traps.

I noticed at about 10 sec you can see he has quite a large surface area on his pecs as compared to the surface area on mine.

I managed to get a video of the ad on Youtube:



How do you get wide large pecs? That guys pecs are rounded like pizza bases

Is this only achieved through genetics or can you train to get pectorals like this?

Sorry if you dont understand this lol
 
pec, short for pectoralis, usually its a refference to pectoralis major, which is the big chest muscle.
 
The thing I find funny about that advert is that he doesn't look like he would eat one of those things in his life lol.
 
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