I buy organic when possible and your statement that "organic is just a buzzword" so they can charge more money is patronising to say the least. If you bothered to familiarise yourself with the workings of organic farms rather than reading articles on msn you would know that there is a great deal of difference between organically produced food and foods produced using toxic chemicals, massive doses of hormones and every other genetic trick in the book to bulk up and cheaply produce food for the masses. I dont need to read online articles, I simply look at the end result. The food looks different... organic food looks real, real food is not perfect.
As someone who has thoroughly studied the organic movement in culinary school, worked with growers of organic foods from all around the country and has had thousands upon thousands of hours of hands on experience in working with a multitude of organic foods in fine dining restaurants in Chicago, I can say this...
not all food that is labeled as 'organic' is really 'organic'.
Allow me to explain (from a professional stand point)...
5. How are organic foods labeled?
There are four categories of labeling.
A. Foods labeled "100 percent organic" must contain only organically produced ingredients (excluding water and salt).
"Nutrition for Foodservice and Culinary Professionals" (sixth edition); Drummond, Karen Eich and Brefere, Lisa M.; 2007
Pg. 32
This means that food which is labeled as "100 percent organic" is entirely made up of nothing but organic products. Every single molecule of food that is labeled as "100 percent organic" is organically produced.
For example, "100 percent organic" chocolate milk contains organic milk and organic chocolate.
SIDE NOTE: If milk is organic, it means that the animal that produced it is hormone and chemical free.
B. Food labeled "organic" must consist of at least 95 percent organically produced ingredients (excluding water and salt). Any remaining ingredients must consist of nonagricultural products approved on the national list or agricultural products that are not commercially available in organic form.
"Nutrition for Foodservice and Culinary Professionals" (sixth edition); Drummond, Karen Eich and Brefere, Lisa M.; 2007
Pg. 32-33
This means that food which is labeled as "organic" doesn't have to contain only organically produced ingredients. As long as the food contains between 95 and 99% organically produced ingredients, it can be labeled as organic. But, once again, it does not have to be made entirely of organic ingredients and organic ingredients only.
For example, "organic" chocolate milk might contain organic milk and organic chocolate, but some of the ingredients used in the chocolate portion of the milk (such as vanilla or nutmeg) may not be organic.
C. Processed foods labeled "made with organic ingredients" must contain at least 70 percent organic ingredients, and they can list up to three of the organic ingredients or food groups on the principal display panel. For example, soup made with at least 70 percent organic ingredients and only organic vegetables may be labeled either "soup made with organic peas, potatoes, and carrots" or "soup made with organic vegetables".
"Nutrition for Foodservice and Culinary Professionals" (sixth edition); Drummond, Karen Eich and Brefere, Lisa M.; 2007
Pg. 33
This means that food which is labeled as "made with organic ingredients" contains between 70 and 94 percent organic ingredients.
For example, chocolate milk that is "made with organic ingredients" might contain a combination of any of the following (depending on the ratio of ingredients that is used by the respective producer of the chocolate milk itself):
Organic milk, organic chocolate, non-organic spices
Organic milk, non-organic chocolate, non-organic spices
Organic chocolate, non-organic milk, non-organic spices
Water (used as filler), organic milk, non-organic chocolate, non-organic spices
Water (used as filler), organic chocolate, non-organic milk, non-organic spices
Etc.
Also, to explain the soup example in a slightly more understandable way - soup that is labeled as "made with organic ingredients" might contain organically produced vegetables, but nothing more. The stock used in the soup may not be organic, the herbs and spices used in the soup may not be organic and there can also be chemical additives mixed in with the soup to enhance it's flavor which, of course, are not organic.
D. Processed foods that contain less than 70 percent organic ingredients cannot use the term organic anywhere on the principal display panel. However, they may identify the specific ingredients that are organically produced on the ingredients statement.
"Nutrition for Foodservice and Culinary Professionals" (sixth edition); Drummond, Karen Eich and Brefere, Lisa M.; 2007
Pg. 33
This means that food which contains less than 70 percent organic ingredients cannot have the word "organic" anywhere on the main focal points of it's package. It can, however, be used in the ingredients listing.
For example, chocolate milk that contains less than 70 percent organically produced ingredients can't use the word or label "organic" anywhere on the front label, back label or cap. If it happens to contain organic nutmeg, for example, it may list "organic nutmeg" on the ingredient list and the ingredient list alone.
Foods that are 100 or 95 percent organic may display the USDA ORGANIC seal. Use of the seal if voluntary.
"Nutrition for Foodservice and Culinary Professionals" (sixth edition); Drummond, Karen Eich and Brefere, Lisa M.; 2007
Pg. 33
The USDA doesn't mandate that foods which are made of 95-100 percent organically produced ingredients contain the official USDA ORGANIC seal. Food producers use this label upon their own discretion (as long as their food meets the USDA's standards).
Where I live I can go to my local supermarket and buy organically produced meat from a local farm which is named alongside the meat. These hard working farmers put effort in to producing clean and healthy food. They take pride in what they do and they sell their produce at a reasonable price considering the effort that goes in to producing it. The meat even tastes differently.
Yes, the meat does taste different. But, unless you have a trained palate (as I do) or have the chance to taste organic meat versus non-organic meat in the same sitting, the difference is negligible.
If I made you two versions of the same exact tomato sauce - one made with 100% organic ingredients and one made without - and you tasted them both in one sitting, you probably wouldn't be able to tell me which one was made with organic ingredients. Unfortunately, a lot of the "taste difference" for most people is a mental block that people obtain through media and society influence. People want to believe that all organic food tastes better, so they convince themselves that it does. When, in all reality, the difference is negligible in most cases. The same can be said for the look and feel, as you claim.