I am positve you've said this before but - i'm commiting one of my cardinal sins.. and not searching....
Is the NASM the 'gold standard' of certifications?
Not in my mind. If you ask me, it's the NSCA than the ACSM than the NASM.
However, my mind is changing quickly as I get into the NASM stuff. The NSCA is more sciency. You really need to know your shit. The NASM, though it's not as technical, it's more applicable in my mind.... and at the end of the day smarts only get you so far. Applicable information that gets results wins over smarts when it comes to training IMO.
I'm very impressed.
They also present their information and a very 'learnable' format. The NSCA merely gives you a gigantic text with a list of recommended readings, if you don't have adequate schooling, of 100s of other texts.
The NASM gives you a text along with a corresponding DVD that you can watch that highlights in slide-show format the chapter you just read.
And b/c the NASM doesn't drown you with the sciency stuff, I think trainers coming into the industry would take more usable information away with the NASM cert, truthfully, which is something I never thought would be coming out of my mouth.
In truth, having both would be ideal, but it's costly for those who are looking to be certified entering the industry. I didn't need it... I was merely bored and wanted to see what the material and exam was like.
I've got some tougher certs I'm thinking of getting down the road when I actually have the time to dig into more complex information.