Heh I don't know why I'm helping you cuz more people @ the gym means less equipment for me to use when I need to use it but since you're in the UK I'll let you in on a little secret and apologies to you hello_kitty for those who end up in your gym because of me.
You know the difference between those who quit after a couple of months and those who are here on these boards besides the length of time spent in the gym? The answer is positive reinforcement. Most people who sign up for a gym membership assumes that all they need to do is exercise a lot and they would lose weight or get lean. And for a while, that's exactly what happens despite a horrendous workout routine and diet but as I've learned here on the boards, the body adapts quickly but minds don't. They think how they lost so much weight, packed on so much muscle when they first began and expect it month after month and end up giving due to poor results. Obviously most people at the gym don't talk to each other much less ask each other for advice so without guidance or support, it's easy to say "I'm giving up because it's impossible".
As you can see, I'm fairly new to these boards myself, but unlike most of the people at the gym, I decided that I would first educate myself before getting serious at the gym. So like you I ended up here, reading, asking, learning what I could and I'm hoping(if this forum doesn't fail me) to see much better results than the average joe at the gym. Not only did the nice folks here saved me tons of money from buying useless supplements and equipment, they taught me how to eat and exercise. And if god forbid I see poor results I could come back for guidance and support, best of all, it's FREE!
If I hadn't found this forum, I'd still be running 2 hours a day on the treadmill and lifting weights for only a couple of muscles. Instead, I now have a proper full body routine 3x/week 2 cardio days with various workouts and 2 rest days. I'm spending a lot less time the gym and getting far greater results. Plus my eating habit has changed significantly after reading on tons of nutrition threads. Surpisingly I still have a lot to learn.
Basically if you want to keep members from leaving, you gotta give them more than just the access to the equipment. You need to give them hope when things turn sour, you need to give them advice and support. Fortunately it's just a click away.
