I for one can mentally pitch anything in the diet that is bad no matter what that item is (even if its food I absolutely love).
One testament of will is to pitch items you like (that are unhealthy) and abstain from it, to earn your goal. And, not everyone can fall in this category. The trick is to not allow your body to tell you when (on bad food), but your mind to say when its okay.
Im in my diet 95% of the time in the course of a year, the 5% that I allow a so-called cheat time, is so small, that it cant possibly effect the 95% that is correct. If you completely understand this anology.
For most, but not all, pitching cola isnt that hard. But what about the other good stuff that has a label of unhealthy............oh!...the sting of reality......this isnt different story now isnt it?
As a joke: Dont be crunching on a candy bar, and telling this dude to pitch the cola.............as an example.