The thing is, you don't HAVE to do anything. If I felt like I HAD to, I would rebel. I know this, because I've spent my life feeling that way. But I finally get it... I'm not rebelling against anyone but myself, and staying overweight in the process.
I understand needing to be reminded. It's a minute by minute thing, especially in the beginning. During some moments, it just doesn't seem that important. I try just to wait for it to pass, while doing anything but eating. Eventually, the importance of my goals are reborn to me, and I'm that much more proud of myself for waiting it out.