What do you think of this Ad?

[Emerald1]

I found this on Zuzana's BodyRock site.

I feel that there are deep meanings to this ad and I wanted to share them with you. What do you think?

This is my comment:
I find it interesting that there are no words to this ad. I think leaves you to draw all of your conclusions. It's completely subconscious. They know what you will come up with yourself and allow you to do so. Also, If there are no words, can they be blamed for anything negative? That's a good point I would like for us all to consider.

The first thing I noticed was her weight. Not her confidence, beautiful dress, nice make up, expensive background decor or her heels and casually crossed sassy legs. I noticed that afterward. Isn't that sad?

I think they knew what they were doing when they published this. It's an ingenious marketing technique in my opinion. Not that I feel that it's right to do so....They do this to plant seeds inside of you. You might see this ad...see their yogurt in the store.... and even without you realizing truly why (or just from the fear of being like the lady in the ad) you might buy it.

My opinion on the matter is that it will work. It will play on some people’s fears, insecurities and will cause people to buy their product or to talk about this controversial ad (we're doing it now). Because it's so controversial we all now know about it. But I feel that this wrong to do. Using women/men by propaganda and/or social brainwashing for the purpose of a profit is especially wrong.

I think we should try our best not to focus on ads that show the negativity and stay focused on things that promotes positivity.

 

[CryingRaven]

Looks like to me they are saying that if Sharon Stone had been fat no one would have let her uncross her legs in Basic Instinct.

Furthermore that movie was just another brick in the wall that the media, and America has built up in front of women. It is pounded into girls from a young age that they have to be overly sexual to be powerful and in control of themselves. Thus leading them to be pray for adds like just this one. Backing the thought process that says “If I’m not sexy I’m not worth anything.”
I think the human body is beautiful in all forms, as long as it is healthy. And sex is beautiful if it is with someone you love, who loves and respects you in return.

If a person defines themselves in what the world thinks they should be, they will never be happy.

 

[ChefChiTown]

There are deep meanings to this ad

No, there aren't.

There might be deep meanings for you personally, but that doesn't mean that the ad itself is full of intricately planned, subconscious messages that are quietly and unknowingly planting predetermined feelings and emotions inside of our heads. It's a picture. And, as any honest photographer can tell you - they don't know what the fuck their pictures mean - they just let you come up with whatever emotion you want to come up with...and then, out of spite...they tell you that you're wrong.

I find it interesting that there are no words to this ad. It leaves you to draw all of your conclusions. It's completely subconscious. They know what you will come up with yourself and allow you to do so.

No, they don't.

It's a picture. A picture may say a thousand words, but those words can't be predetermined and those words are different for each and every person who looks at that picture. If someone showed my local college's English professor a picture of a newborn baby eating a handful of dog shit, they might think to themself, "Oh my God, that is awful. Just awful. This picture is an analogy for the American culture - our youth is left to feed on the mess that others have left for them." But, I would look at a picture of a newborn baby eating a handful of dog shit and go, "HAHAHAHAHA!!! Oh my God, it has CORN in it!!!"

The first thing you notice is her weight.

No, it's not.

I notice the untasty looking yogurt cup in the bottom right hand corner.

Not her confidence, beautiful dress, nice make up, expensive background decor or her heels and casually crossed sassy legs. Isn't that sad?

No, it's not.

It's realistic to not notice that stuff. Nobody sees another person and has the first impression of "Gee whiz, that dapper gent seems mighty confident!!!" or "JEEPERS, she has casually crossed legs!!!" People don't notice things like that. People notice loud outfits, funny hats and big boobs - not confidence, a well done make up job or the quality of someone's shoes.

They knew what they were doing when they published this.

Yes, they did.

They wanted people to talk about their ad which would bring attention to their product, helping them to brand their name into the public's eye. Mission accomplished.

It's an ingenious marketing technique. They do this to plant seeds inside of you. You will see this ad...see their yogurt in the store.... and even without you realizing truly why (or just from the fear of being like the lady in the ad) you'll buy it.

No, I won't.

I've been staring at that ad for 10 minutes now and I still can't even tell what name brand of yogurt it is. The next time I see yogurt, I'm not going to unwittingly purchase a bunch of it because of I'm subconsciously being brainwashed by this advertisement - I'm going to think of this thread and then face palm myself.

 

[San2]

If anything, the ad would make me NOT buy the product.

I'd prefer if you spoke for yourself by the way. YOU might have noticed her weight first, I didn't. My first thought was actually 'Wow, nice legs', followed by 'I wish my boobs looked like that', which was then followed by 'What is this an advert for'?

So, if YOUR first thought was about her weight, then that says a lot about you, but not everybody is like that.

Whoever came up with that marketing idea certainly isn't a genius. There is no message to the ad, it has no point, and the actual product looks as if it ended up in the picture by accident. It has no connection to the picture as a whole, and could even go unnoticed by a lot of people. I'd give it a 0/10 and fire the person who came up with it.

So no, no deep meanings or anything like that for me in there. Just a mass produced, bad advert, one of hundreds out there.

 

[Emerald1]

@CryingRaven:
Thank you for sharing your opinion

@ChefChiTown & San:

Wow...Please don't misunderstand... I was not trying to make my comment generalize other people. Did I offend you? I was stating my opinion on what I felt some others would think because of the ad and what I noticed myself. Obviously not EVERYONE will first see her weight, not EVERYONE will buy the yogurt and not EVERYONE will think this ad is inappropriate. I apologize if that's how you felt while reading my comment.

"So, if YOUR first thought was about her weight, then that says a lot about you, but not everybody is like that.". Well yes. The first thing I noticed was her weight. Of course that's not the only thing I noticed obviously after that I saw confidence, a beautiful face and nice dress and I think that's sad. That's what my point was.... and I don't think that labels me as anything (especially being overweight myself...)

I'm not going to get too sensitive over the comments responding to me but I think we should all keep this positive and remember this is based on opinions.

I do believe this ad has deep meaning to it. It may not to others. That's the main reason of posting it here so that we can all share and talk about it together. Thats all.

I guess my post wasn't clear. I'll rearrange my words in the original post so that they are not misunderstood. If someone wants to see what I originally wrote they can look at ChefChiTown's post (without the bold). But thank you for commenting and sharing your opinions.

I'm honestly now starting to wish I never posted this...

 

[ChefChiTown]

I'm honestly now starting to wish I never posted this...

Don't worry about it. I'm aaaaalways a jerk, so don't take it personally.

 

[douknowjello]

I didn't take the poll because I wanted to check "none of the above" lol.

And I have to agree with some of the other comments....product placement was crappy...I can't even tell what kind of yogurt they're selling. Of course until I clicked "responses" I didn't even see the ad...it's not showing for me. I saw it in the attachment that was posted.

Looks like to me they are saying that if Sharon Stone had been fat no one would have let her uncross her legs in Basic Instinct.

I didn't even think about that movie till you said it but it does look like she's impersonating that movie, just a heavier version.

 

[MountainCow]

Interestingly, on this blogpage: it suggests that there IS a tagline....can't see close enough on the pic to confirm though...

 

[douknowjello]

wow now that I've seen the tagline, that pisses me off. The other ad of the three...with the woman laying in berries/flowers (couldn't tell which) and barely covered, she's HOT. I WISH I had a body like hers. One of the guys commenting said he's boycotting the yogurt and I think I would too if it was actually available around here, lol. Some company from brazil makes it though so maybe that kind of advertising is more accepted there, who knows.

 

[San2]

wow now that I've seen the tagline, that pisses me off. The other ad of the three...with the woman laying in berries/flowers (couldn't tell which) and barely covered, she's HOT. I WISH I had a body like hers. One of the guys commenting said he's boycotting the yogurt and I think I would too if it was actually available around here, lol. Some company from brazil makes it though so maybe that kind of advertising is more accepted there, who knows.

Yeah, I saw that one as well, where she's lying on those flower petals, and I thought 'Sheesh, she's HOT, I wish I could look like that!!'....I thought the first add (the Sharon Stone one) was bad, but that one was even worse. I certainly wouldn't touch that yogurt either....probably tastes like crap anyway.

Plus, the tagline is rather offensive, and the comments (and common knowledge) tell me that it's complete bs as well.

For the record, the tagline apparently is 'Forget about it. Men’s preference will never change. Fit Light Yogurt.' Way to make men look like arseholes. I find that highly offensive, and I'm not even a man!

 

[ChefChiTown]

For the record, the tagline apparently is 'Forget about it. Men’s preference will never change. Fit Light Yogurt.' Way to make men look like arseholes. I find that highly offensive, and I'm not even a man!

But, us men ARE assholes. The truth hurts.

 

[San2]

But, us men ARE assholes. The truth hurts.

Not all of you. I met some nice ones. Honestly.

 

[Backto140]

This ad would not make me buy the product. Since I can't read the tagline, I may even assume that this product is part of the reason for her weight gain. Poor ad, poor product placement!!

 

[katie0615]

that tagline is truly offensive, to both sexes. disguisting. before i knew what it said, i liked the pictures though. the women look gorgeous in all three. if these images had been used for something other than a "weight-loss" product, they could have had a really positive message. unfortunately, some advertiser turned them around to be chauvenistic and offensive.

 

[jaraku]

As non-Brazilians, we see this ad as highly offensive or somewhat confusing. In Brazil, this ad would work. They are a culture so focused on beauty. There are mothers that would keep living in the ghetto instead of a nicer apartment just so they can afford plastic surgery. I don't know if Brazilian men would take offense to such a tagline, but judging by the ballsiness of the company, I take it that the men don't care.

Also, did anyone else notice that the naked woman had any imperfection photoshopped out?

 

[San2]

Hi Emerald,
I will say flop add by cheap advertising agency.
They should link some details with this add so people would know the benefits of this diet,
They should link before and after picture to make this add worth,
They should share the ingredients so people will search for their favorite items,
They should hire good looking model, not madam

I hate to say it, but you completely and utterly missed the point of the ad.

Since it's a crappy point, I guess that's not necessarily a bad thing though.

 

[gamenoir]

I remember these ads. There's an American Psycho one too with a big girl in the rose petals.

From a friend of mine who lives in Brazil and is overweight, she says the culture there is that if you aren't fit... no one wants you. The ad was meant to play on the insecurities within the culture. "You want to look like this? Who does? Eat our yogurt". There's a reason they made the large women look good. Fat women are essentially worthless down there. We think that in America we've got it bad but it's been hard on my friend living down there and she's dropped a lot of weight just out of social pressures. She tells me there's loads of surgeries, pills and just crazy diets that everyone she knows uses.

As a model though, I just can't see taking a job that tells the world I'm fat and ugly. I don't care how much it pays.

 

[GivingUpPop]

The first thing I noticed was the google advert.
[went back to this thread and the google advert in the thread has vanished.]

Clicked the wrong advert at first.

Once I found the right advert it took me a while to find the product.

A lot depends on where that product was promoted. I was mildly amused but also concerned cuz of probably this post. Would I have just been amused if I hadn't read this thread first?

I do think the advert could back fire. It will be interesting to see if it works or gets dumped.

 

[HangryHippo]

I completely agree with the OP: we need to focus on positivity, not negativity. But how are we to do so when we are so bombarded by the media and society with negative imagery of overweight people and weight in general? Have you seen the most recent Yoplait commercial? What do you think? I'd love to hear your comments on [link removed] a blog I just started to deal with these issues. The media bombardment just seems never-ending! When will we start focusing on health, instead of negative body image and views of weight?