Reebok ads

J

JessLights

0
Did anyone see the new Reebok ads?
The ones with the focus on the breasts and butt...
Some people find them quite offensive....I personally don't! In fact they motivate me to workout out harder.
 
Yea, i'm one of them that finds it offensive. Why can't a company sell a product without promoting sex??? There was a commercial not too long ago. It showed a woman getting out of the pool, focused on her breasts of course. It was for Kmarts sale on towels.
 
I don't have a problem with using sex to sell. I have a problem with an add that shows nothing but a woman's boobs and talks about a woman's self worth in terms of whether or not she has perky boobs and a firm ass.

I think Reebok screwed up with this ad.
 
Quick question...do you that have responded,have children?? I'm asking bc I beleive that by me having 2 little girls, that is what certainly shapes my opinion on this topic. I hate the fact companies use sex to sell things. When I watch my daughters watching the commericial I can't help but to wonder whats going through their minds. There is sooo much pressure on women to be sexy and skinny. I just can't help but to think ads like that contribute to girls growing up w/ that pressure..
 
I don't thnk you have to have kids to object to the commercial - I don't have kids and I think it's offensive.

But ... here's the difference ... I don't think sex is offensive. I think objectification is offensive. That's the difference.
 
I don't have children, and I do not think that the ad is offensive. Let's face it, however demeaning it might be, sex sells. Sex has sold, currently sells and will sell product in the future.

From an advertising standpoint, it is a very good ad. It creates controversy and is a new method of presenting an old and common good (sneakers).
 
If a pair of shoes could give me back my pre-pregnancy perky chest I'd be the first in line to buy them. Something tells me that ain't happening.

In all seriousness though, I totally agree with Kara Cooks- sex itself is not and should not be considered offensive. It's the objectification of people (almost always women) that's wrong.
 
eh, after a while, I think people just get over it. Look at men in ads, either they're the GQ model type that represents good, or the fat hairy overly sloppy guy, which represents bad or stupid. If you look at things, men have much more media & social pressure about it all, and have for years.

In all, all the commercial is, is what you want to make of it.
 
Big D- you're so right, and I was actually thinking that as I was writing my last post. Men get to be portrayed as idiotic slobs (more often than not.) That's got to be at least as offensive, if not more so. But commercials/ ads are ALL bad in one way or another. Got to choose your battles I guess.
 
I couldn't care less about using sex to sell. I don't agree with it (mostly because I'm not a very sexual person - weiner jokes are about as far as I go), but it makes sense. Whether we admit it or not, people are stupid, simpleminded perverts, so it's actually smart for advertisers to use sex in their ads. I mean, yes, it can be offensive, but some of it can be quite hilarious. Like this for instance...
 
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Yvette said:
Big D- you're so right, and I was actually thinking that as I was writing my last post. Men get to be portrayed as idiotic slobs (more often than not.) That's got to be at least as offensive, if not more so. But commercials/ ads are ALL bad in one way or another. Got to choose your battles I guess.
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oh, definitely. It's something I've noticed as a way of life for quite a while. I'm no militant, but I definitely subscribe to the whole masculinism movement. As with any sort of civil rights movements and social change, the world will swing to extremes like a pendulum until it finally settles out.
 
I feel Reebok, being a brand believes in ‘Making Fitness Fun’ and every thing else which are discussed here like sex, is an individual's view. I myself is bearing a negative opinion about this ad as the kids are affected negatively by such ads.
 
I think that it is funny how the media made such a big stink about the ad for jeans on a billboard (T.I) where the female is hanging on to the guys jeans, and parents cry that they want the billboard taken down. But to put on ads on tv focussing on the breasts and butt, and you hear nothing about this. Whatever. There are so many things I see wrong, just even about that.
 
I HATE the reebok advert- its not just the female 'ideal' they project to everyone, its that I'd bet the model had never even heard of a pair of those shoes, let alone been doing any sort of training- no muscle mass what so ever!

I also dislike an *ss being shoved in my face when I am trying to wind down for the evening. Not finding it anything other then offensive- how would she like it if I stuck my *ss in HER face!!

I worry for the kids of today, I worry as adverts like this are common place, but I do think its more likely to be the shows like 90210, porno style computer games and airbrushed magazine models which add to it, reebok are just being shallow and jumping on the band wagon.

But for the sake of either being compared to one of those models (which I am a million miles from) or for having people seeing the shoes and thinking that I in some way liked or was drawn in by the ad, I will never own a pair of those shoes.

But just to clarify, they will not give you an *ss like the model. They will not rid you of cellulite, they will not rid you of fat. They may tone (though I doubt tone that much) but if you have a thick layer of fat ontop of your muscles, no matter how much you tone them, the muscles will never show. The best way to get rid of the fat is through diet, exercise can help but its mainly diet.
 
I could care less. It's an ad for a "fitness" product. The girl has a perfect body, and we all know she didn't get them wearing those shoes. In fact, I would be willing to bet money that the only time she's ever put on a pair of those Easy Tone shoes was to film that commercial. I don't get the big deal over the commercial. Who freaking gives a crap.

Another thing I don't get is the whole "Oh I'm so offended, PC this and PC that" attitude some people have these days. It is no one's fault other than your own if you are offended by something. You can only be offended if YOU let it offend you. No one is sitting in their office dreaming up ways to "offend" you. If someone is offended by something as stupid as a commercial or an ad in a magazine, then I truely feel sorry for them. If you don't like something, don't get your panties in a bunch over it. There are bigger things in life to worry about, why let something so small and so dumb offend you and get you all bent out of shape? I think the majority of this world needs to just take a chill pill and stop whining and being so freaking petty about nothing!

{end rant}
 
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