grrrkgrrrl
New member
i found this extremely interesting and thought i should share
grrrkgrrrl
grrrkgrrrl




i don't feel comfortable saying people are "addicted" to junk food though in the same sense cocaine addicts are addicted to cocaine..seems like just another way to shrug off responsibility...
I don't believe it is exactly the same either, but I now they have done some studies on Naloxon (a drug used to treat heroin overdose) inhibiting a binge eaters desire for foods like chocolate, and the majority showed a severe decrease in interest for sweets after the injections.
I know it's not as severe as heroin, but obviously there is some chemical pull in our brains to eat these kinds of foods. Luckily it's a lot easier to get clean off chocolate than crack, LoL.
Most of the food that you eat has been chemically altered in such a way that it sends signals directly to your brain, giving you the feeling of satisfaction and pleasure when you eat it.
So, if you think about it, it's not chef's that are making your food - it's SCIENTISTS.
The reason that people enjoy the taste of McDonald's hamburgers has nothing to do with the meat itself. Instead, it has everything to do with what's in the meat; the chemicals. Those chemicals literally play mind games with you and give you the sense of satisfaction, which your brain links with McDonald's, making you subconsiously want to keep going back.
16. Does McDonald's use 100% beef in its hamburgers?
Yes. McDonald's hamburgers are made with 100% beef - no additives or fillers- and seasoned only with salt and pepper.
At McDonald's, we use only quality beef and other raw ingredients. McDonald's hamburgers are made from the same cuts of meat that you would buy at your local supermarket.
I'm afraid you're spreading an urban legend. From McDonalds site:
16. Does McDonald's use 100% beef in its hamburgers?
Yes. McDonald's hamburgers are made with 100% beef - no additives or fillers- and seasoned only with salt and pepper.
At McDonald's, we use only quality beef and other raw ingredients. McDonald's hamburgers are made from the same cuts of meat that you would buy at your local supermarket.
I don't think their hamburgers taste that great. I make better ones at home.
I'm afraid you're spreading an urban legend. From McDonalds site:
I don't think their hamburgers taste that great. I make better ones at home.
Pg. 121The flavor industry is highly secretive. Its leading companies will not divulge the precise formulas of flavor compounds or the identities of clients. The secrecy is deemed essential for protecting the reputation of beloved brands. The fast food chains, understandably, would like the public to believe that the flavors of their food somehow originated in their restaurant kitchens, not in distant factories run by other firms.
Pg 122In addition to being the world's largest flavor company, IFF manufactures the smell of six of the ten best-selling fine perfumes in the United States. It makes the smell of Estee Lauder's Beautiful, Clinique's Happy, Ralph Lauren's Polo, and Calvin Klein's Eternity. It also makes the smell of household products such as deodorant, dishwashing detergent, bath soap, shampoo, furniture polish, and floor wax. All of these aromas are made through the same basic process: the manipulation of volatile chemicals to create a particular smell. The basic science behind the scent of your shaving cream is the same as that governing the flavor of your TV dinner.
Pg. 125-126A typical artifical strawberry flavor, like the kind found in a Burger King strawberry milk shake, contains the following ingredients: amyl acetate, amy butyrate, amyl valerate, anethol, anisyl formate, benzyl acetate, benzyl isobutyrate, butyric acid, cinnamyl isobutyrate, cognac essential oil, diacetyl, dipropyl ketone, ethyl acetate, ethyl amylketone, ethyl butyrate, ehtyl cinnamate, ethyl heptanoate, ethyl heptylate, ethyl lactate, ethyl methylphenlglycidate, ethyl nitrate, ethyl propionate, ethyl valerate, heliotropin, hydroxyphrenyl-2-butanone (10 percent solution in alcohol), ionone, isobutyl anthranilate, isobutyl butyrate, lemon essential oil, maltol, 4-methylacetophenone, methyl anthranilate, methyl benzoate, methyl cinnamate, methyl heptine carbonate, methyl naphthyl ketone, methyl salicylate, mint essential oil, neroli essential oil, nerolin, neryl isobutyrate, orris butter, phenethyl alcohol, rose, rum ether, undecalactone, vanillin and solvent.
Pg. 129Grainger had brought a dozen small glass bottles from the lab. After he opened each bottle, I dipped a fragrance testing filter into it. The filters were long white strips of paper designed to absorb aroma chemicals without producing off-notes. Before placing the strips of paper before my nose, I closed my eyes. Then I inhaled deeply, and one food after another was conjured from the glass bottles. I smelled fresh cherries, black olives, sauteed onions, and shrimp. Grainger's most remarkable creation took me by surprise. After closing my eyes, I suddenly smelled a grilled hamburger. The aroma was uncanny, almost miraculous. It smelled like someone in the room was flipping burger on a hot grill. But when I opened my eyes, there was just a narrow strip of white paper and a smiling flavorist.
Pg. 123The aroma of a food can be responsible for as much as 90 percent of its flavor. Scientists now believe that human beings acquired the sense of taste as a way to avoid being poisoned. Edible plants generally taste sweet; deadly ones, bitter. Taste is supposed to helps us differentiate food that's food for us from food that's not. The taste buds on our tongues can detect the presence of half a dozen or so basic tastes, including: sweet, sour, bitter, salty, astringent, and umami (a taste dicovered by Japanese researchers, a rich and full sense of deliciousness triggered by amino acids in foods such as shellfish, mushrooms, potatoes, and seaweed). Taste buds offer a relatively limited means of detection, however, compared to the human olfactory system, which can perceive thousands of different chemical aromas. Indeed "flavor" is primarily the smell of gases being released by the chemicals you've put in your mouth.
Even though its hamburger "filler", its still made from a cow. It's treated with ammonia, ammonia isn't an ingredient.
Yeah, well, if they are adding all those flavors to their burgers to make them taste better than regular hamburgers... it's not working.So, McDonald's can say that they use 100% beef all they want to (because they do - it's 100% beef with no additives or fillers), but they still put chemical flavorings into their food...they're just not going to tell you about it.
Yeah, well, if they are adding all those flavors to their burgers to make them taste better than regular hamburgers... it's not working.