Anyway, I think it can be intimidating for some women to step into a full-blown, co-ed gym. A woman that I work with had never been to a gym before she was 50 or 55. She was overweight and wanted to start exercising. Just walking wasn't cutting it for her, so she started with Curves because she was self-conscious about the way she looked in sweats and because she didn't know how to use any of the machines in the more upscale gym in her neighborhood. At Curves, she was surrounded by other women who were in similar situations and it made her feel comfortable. It got her into exercising very gradually and after about a year, she 'outgrew' it and joined a regular gym, where she's happy. She wouldn't have been able to have done that without using Curves as a stepping stone.