Unfamiliar with it but did some googling
It's weight loss thru hypnosis - there's a thread or two here somewehre on it...
It's NOT through hyponosis, it's about learning how to recognize when you are really hungry, consciously eating, recognizing when you are full, and stopping.
It's about as basic as it gets.
So many people eat in front of the TV, on the go, on the phone, in the car, etc, that they are not paying attention to just how much food they are consuming until they have stuffed their face.
So many people turn to food for comfort, boredom, anxiety, instead of eating only when they are hungry and their body actually needs food.
He has hooked onto the basic concept that if people just take the time to recognize what they are doing instead of trying to do everything as fast as they can, then they wouldn't eat so much, so often, and so poorly.
Our society has created this "more, better, faster" crap, and it has crept into every facet of peoples lives including their eating habits.
He is just going back to basics. Sit down, enjoy your food, eat consciously, and you won't make a pig of yourself
It's actually quite brilliant, simplistic too.....