How to make brown rice yummy?

So my boyfriend likes rice and I'm trying to get him to eat long grain brown rice. I got some premade stuff from trader joes (all natural, etc) but need to figure out a way to add some flavor to it! I'm trying to keep him away from rice-a-roni so if anyone has any idea on herbs or whatever I can add to rice to make it more delectable that would be great!

~Nicole
 
Instead of boiling it in water, use some fat free, low sodium chicken or beef broth with some seasonings.
 
I throw in a bullion (sp?) cube when i boil it... but if its premade, you could always mince up some fresh herbs to mix in with it... cilantro works well.
 
I mix it with baked beans or chilli or cajun style red beans and cayene pepper (you can get red beans and rice at Popeyes Fried Chicken franchises, but they use white rice so it is not as healthy).
 
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