You see a lot of wild claims related to the health and fitness industry, most have no science to back them at all, however a few people provide what they think are good studies to back their case, most of which are sponsored by the company producing the product they happen to be trying to sell, in most other cases the science is just bad or even fraudulent on purpose, especially some studies which make it big in the media, and of course so many people do so little fact checking themselves (including journalists) that completely fake science can suddenly become common knowledge that "must be true"
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