Hey Steve, I think the guy meant that everyone is looking to lose weight without making a commitment.
I think a lot of people, at first, are looking for the easy way to weight loss. The problem is, our society has been brainwashed into believing that this elusive "easy way" is out there someplace.
And it isn't.
Unless you consider the various surgeries one can undergo, easy. Which I don't.
If you want to lose weight permanently, and be healthy from this day forward, it takes a life long commitment, new ever-lasting habits to replace the old, and goals.
Suggesting there is a way to accomplish this without doing these things is fraudulent IMO. Doing this simply fuels this falsification that infects our society that leads to the false-hope that so many have.
I have to say that I'm a bit guilty of it myself. I have an abs vibration belt lying around which is the worst peace of junk that I have ever bought. I don't know what came over me.
I know what came over you.
We all want the perfect body. Who doesn't? I mean, do you know anyone who
wouldn't simply snap their fingers if it would transform them into their ideal body?
Probably not.
The advertisers are aware of this powerful desire that almost everyone in our society has. And they feed off of us like vultures on prey. They create belief at the expense of spreading ignorance.
It's sad.
When all along, the only thing that actually works is hard work and commitment.
I also think that he was talkign about people who don't want to go to the gym.
Tom doesn't say you MUST go to the gym. You could exercise from home and still implement everything.
Actually a very small fraction of the book is geared towards exercise. A vast majority of it is comprised of human development (mind) and nutrition.
Tom has written a book that touches on almost everything I would write in a nutrition book, plus some, and found a way to make it very "readable" for the general public.
He didn't put together some "program" as people like to put it. He put together the basics of what the necessary lifestyle has to consist of if you are in this for long-term results.
I'm not saying it's the greatest thing under the sun. That's not why it's made the list of books that I would recommend (which isn't easy to get on to). It made the list because it is real. Real in the sense that the info is backed by actual science and I know from all of my experience that it is what works. It not a gimmick.
I don't have time for it myself, these days.
I never understood that.
People who say this don't have their priorities set right, IMO. What is life without your health?
I could use myself as an example, but I won't. I've trained students going through med-school that still made the time for this lifestyle. One while also having a child and husband and additional responsibilities. I am not saying you have to be super-woman.
I am suggesting that anyone who WANTS to have the time, will.
Too swamped, so I'm not going to use this program.
If you are looking for a "program," then I wouldn't suggest it either..... since BFFM is NOT a program.
I am not a fan of "programs" so I don't know what to suggest for ya.
You wrote that you know this ebook. How good is it? What makes this special?
I think I've said enough as for why I like it. If not, let me know.
I know Tom, the author. He is a very real, genuine person. If you know how I am on this forum, he is me x 100. He cares so much about the people he reaches. He would give anyone the time of day. I can't say enough good things about him actually.
And surely this creates a biased opinion of the book.
However, I read this book BEFORE I knew Tom and I was recommending it to my clients then.